Logo Size Guidelines For Social Media, Website, Print & Email Signatures

Having trouble choosing logo sizes for your Website, Facebook, Instagram, TikTok, or other social media platforms? Don't worry! Let's learn more about logo dimensions through the article below.

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What is Logo Size?

Although each logo is unique, the size you save and share it in is not. A great logo design is one that can be resized and quickly produced on hundreds – even thousands – of different contexts. Having logo variations across different materials is essential for your business, as it allows you to easily adapt your logo to every application you need, such as websites, merchandise, packaging, social media, advertising, printing, or other publications

What Logo Size Is Best?

There is no one-size-fits-all. Currently, logos are used for a wide variety of marketing needs, so ideal logo dimensions will vary from platform to platform. Adapting your logo to the platform can make a noticeable difference in brand visibility and recognition. So, let’s explore this further.

Logo Sizes For Websites And Apps

You can read our complete guide to logo sizes for websites and apps. 

Standard Favicon Sizes

Use	Size
Browser (small)	16 x 16 pixels
Browser (big)	32 x 32 pixels
Google	48 x 48 pixels

Logo Size For Website Header 

Type	Size
Full banner	468 x 60 pixels
Horizontal layout	250 x 150 pixels
	350 x 75 pixels
	400 x 100 pixels
Vertical layout	160 x 160 pixels

 

Logo Sizes For Mobile App Icons

Type	Size
iPhone 6S and up	180 x 180 pixels
	120 x 120 pixels in Spotlight Search
	87 x 87 pixels in Settings
iPad	152 x 152 pixels
Android	192 x 192 pixels
Windows	62 x 62 pixels

Logo Sizes For Social Media

Choosing the right logo sizes for social media platforms is crucial for maintaining a professional and visually appealing online presence. Here are some recommended logo sizes for popular social media platforms:

Facebook Logo Size

Type	Size
Facebook Profile Picture Size	180 x 180 pixels
Facebook Cover Photo Size	820 x 310 or 312 pixels
Photos shared on timeline (with logo)	1200 x 628 or 630 pixels

 

Instagram Logo Size

Type	Size
Instagram Profile Picture Size	110 x 110 pixels
Thumbnails	161 x 161 pixels
Square image post	1080 x 1080 pixels
Landscape image post	1080 x 566 pixels
Portrait image post	1080 x 1350 pixels
Stories	1080 x 1920 pixels

Logo Size For Tiktok

Type	Size
Profile picture	Min. 20 x 20 pixels

X (Twitter) 

Type	Size
Profile picture	400 x 400 pixels
Cover picture	1500 x 500 pixels
Tweeted images	Minimum 440 x 220 pixels, Maximum 1024 x 512 pixels

YouTube

Type	Size
Profile picture	800 x 800 pixels
Thumbnail picture	1280 x 720 pixels
YouTube channel cover picture	2560 x 1440 pixels

 

LinkedIn Logo Size

Type	Size
Profile picture for business/career page	400 x 400 pixels
Cover photo	1128 x 191 pixels
Background image (with logo) / Linkedin Banner Size	1584 x 396 pixels
Main image (with logo)	1128 x 376 pixels

Logo Size For Pinterest

Type	Size
Profile picture	165 x 165 pixels
Board	222 x 150 pixels

Logo Sizes For Email Signatures

Use	Size
Images and banners	300 to max. 500 pixels x 70 to max. 190 pixels

Logo Sizes On Google Business Profiles

Type	Size
Profile picture	720 x 720 pixels (Resolution min. 250 x 250 pixels)

Logo Sizes For Print

Logos can be printed on all types of objects and surfaces for increased exposure such as t-shirts, coffee mugs, bags, and business cards,...

Here are some examples of logo sizes for print:

Object	Size
Business cards	85 x 55 mm (Total size, standard)
Mugs (11 oz)	230 x 90 mm
Logo size for hats	Approx. 3-3.5 inches wide
Logo size for shirts	max. 12 x 14 inches or 14 x 15 inches (print area) 5 x 2.5 inches or 4 x 5.5 inches (breast pocket)
Letterhead	8.5 x 11 inches (US letter)
Envelope	9.5 x 4.125 inches (Standard commercial)
Tote bags	15 x 16 inches

Logo Sizes For Branded Merchandise

Here are some of the standard print sizes:

Type	Size
Business cards (US Standard)	3.5 in x 2 in
Mugs (Standard 11 oz mug)	7.5 in x 3 in
Hats	around 3-3.5 in
T-shirts	maximum size for the print area is 14 in x 15 in
Tote bags	14 in x 16 in
Letterheads	210 mm x 297 mm
Standard letter size (US)	8.5 in x 11 in

What Are The Basics Of Logo Sizing?

To get the best logo size, you need to consider the following parameters:

• Dimensions: 
• For digital media, logo dimensions will be in pixels. 
• For print media, logo dimensions will be in millimeters or inches.
• Resolution: Logo resolution or image quality is indicated in PPI (pixels per inch). 
• File size: The logo's dimensions and resolution will determine how big the file contains it. The bigger and higher resolution the image is, the bigger the file. 

FAQs

Should my logo be PNG or JPG?

PNG files have the best quality-to-file size ratio and are transparent, so that's what your logo should be. For photos and images with a lot of color, JPG works better.

Type	Best file type
Facebook	PNG
Instagram	JPEG
LinkedIn	JPEG, PNG, GIF
Tiktok	JPG or PNG
Pinterest	JPG or PNG
Google business profiles	JPG or PNG

What is the logo size aspect ratio?

The ratio of the logo's width to height is known as the logo size aspect ratio. A logo that is square and has a good aspect ratio of 1:1 is ideal. Other aspect ratios like 3:2 or 4:3, might be suitable as well.

What is the best size and DPI for a logo?

The higher the dpi, the greater the resolution and the better the image quality. A resolution of 300 dpi is the recommended starting for setting up artwork for printing. Images or logos that are saved from websites are typically 72 dpi. This reduces the size of the file to enable faster web page loading.

How do I change the size of my logo?

You can use Photoshop, LogoMaker, or Canva to edit the size of your logo. 

Conclusion

In conclusion, finding the right logo size for your brand is crucial for creating a strong visual identity and building brand recognition. By understanding the impact of different logo sizes and following best practices for design, you can effectively communicate your brand message to your target audience.

Related articles:

>> What Are Branding Colors? Guideline to Choosing the Perfect Branding Colors

>> What Are Black And White Logos? Successful Brands With Black and White Logos